UX Design is my speciality with over 3 years of working as a Senior UX Design Consultant.

Through user experience design I create digital products, services, or interfaces that are enjoyable, easy to use, and meet the needs and expectations of the people who use them. I make things user-friendly and take into consideration how someone feels and how they are going to interact with a product or service.

I strive to make all of the experiences I work on intuitive, engaging, and satisfying to meet the needs of not only my clients, but most importantly their customers.

While, I specialize in UX Design, I worked as a UX/UI Designer for a number of years and still consider myself to have visual design skills that I am able to utilize on various projects even as a UX expert.

My skills involved designing interface components such as buttons, navigation, forms, page layouts, and reusable components that can scale in a visually appealing way. I focus on creating a seamless and engaging interaction between users and the digital product they are interacting with.

Visual design plays a crucial role in establishing the brand identity and evoking emotions or reactions from users which is incredibly important when building a brand.

Depending on the project and client needs I will create wireframes and prototypes to visualize, iterate, and refine design concepts, gather user feedback, and collaborate with stakeholders throughout the design process.

Wireframes allow me to think critically about the structure and organization of information, create clear and intuitive layouts, and effectively communicate design ideas.

Prototypes (mid-high fidelity designs) allow me to translate wireframes into interactive experiences that are functional representations of the product that I and/or my team are building.

IIn the digital world, information architecture is the process of organizing and structuring information within a website, application, or any digital product.I focus on creating logical and intuitive ways for users to find and access information.

This involves considering how users think, what they expect, and how they navigate through content. I focus on creating a structure that makes sense, grouping related information together, and providing clear pathways for users to follow.

A few components of information architecture include:

• Organizing Content

• Navigation Design & Structure

• Labels (headings, breadcrumbs, menu lables, calls to action, etc.)

• Search Functionality

UX Strategy and Roadmapping are two interconnected concepts that play a crucial role in the successful implementation of user experience design.

UX Strategy involves aligning the goals and objectives of the business with the needs and expectations of the target users. It encompasses a holistic view of user experience, considering factors such as user research, design principles, usability, and business objectives.

A UX Roadmap outlines the specific projects, initiatives, or design enhancements that need to be implemented to achieve the desired UX and business goals. It serves as a guide for the design team, stakeholders, and other involved parties to understand the sequencing of activities, dependencies, and estimated timelines for delivering a successful user experience.

Through conducting user research for my clients I am able to gather insights and understand users' behaviors, needs, and preferences to inform design.

User research activities can vary depending on the goals and context of the project I am working on, but here are some common types of user research activities I do:

• User Interviews

• Surveys

• Usability Testing

• Card Sorting

• Tree Testing

• User Personas

• User Journeys

• Behavioral Archetypes

Different projects may require different methods. User research is a crucial part of the design process, as it provides valuable insights that guide help to create products and services that truly meet the needs and expectations of users.

User Personas are created based on research and data gathered about real users. Personas help designers and developers empathize with users and make informed design decisions that align with their needs and preferences.

While personas are useful for shaping content strategy and marketing initiatives, they tend to be based on basic-level demographics and preferences.

To create a tailored experience, we must identify patterns of behavior to meet the needs of a wider range of users. While I can create user personas I prefer to create Behavioral Archetypes.

Behavioral Archetypes focus more on users' psychological and behavioral patterns. They go beyond demographic details and delve deeper into users' underlying motivations, attitudes, and decision-making processes. By creating behavioral archetypes, you can gain insights into the recurring patterns of user behavior, which can guide the creation of more effective user experiences.